BYD Partners with UEFA as Official E-Mobility Partner for EURO 2024

Exclusive Partnership to Promote Sustainable Transportation and Innovation

Press Release

Nyon, Switzerland – December 16, 2023 – The Union of European Football Associations (UEFA) is delighted to announce a new partnership with BYD, the world's leading manufacturer of new energy vehicles (NEVs), as the official E-Mobility Partner for the UEFA EURO 2024. This exclusive partnership demonstrates UEFA's commitment to sustainability and innovation, while showcasing the advancements in electric vehicle technology from BYD.

As part of the partnership, BYD will provide a fleet of electric vehicles to support the transportation needs of the tournament. These vehicles will be used by UEFA officials, staff, and select teams, ensuring efficient and environmentally friendly mobility throughout the event.

UEFA President Aleksander Čeferin welcomed the partnership with BYD, stating, "We are thrilled to have BYD on board as the Official E-Mobility Partner for EURO 2024. Their expertise in electric vehicle technology and commitment to sustainability align perfectly with UEFA's goals for this tournament. Together, we will showcase the future of transportation and inspire fans across Europe."

Wang Chuanfu, Chairman and President of BYD, expressed his excitement about the partnership, saying, "BYD is honored to be the Official E-Mobility Partner of the UEFA EURO 2024. This tournament provides a global platform to highlight the advancements in electric vehicle technology and promote sustainable mobility. We are confident that our partnership with UEFA will raise awareness about the benefits of electric vehicles and contribute to a greener future for Europe."

The UEFA EURO 2024 will be held from June 14 to July 14, 2024, across ten cities in Germany. The partnership with BYD aligns with UEFA's sustainability strategy, which aims to minimize the environmental impact of the tournament and promote responsible practices.

For more information on the partnership, please visit UEFA.com.

Contacts for further information: UEFA: UEFA Communications Division media@uefa.ch +41 (0) 848 78 33 83 BYD: Corporate Communications pr@byd.com